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RESEARCH GROUP OF MARKETING

RESEARCH GROUP OF MARKETING (Code : 143)

Resultados

- "Relationship Quality and Exhibitor's Performance in Leisure Trade Shows". E & M Ekonomie a Management, 2015

- "Relationship versus transactional marketing in travel and tourism trade shows". Tourism Economics, 2015

- "A Cross-Cultural Comparison of Electronic Government Adoption in Spain and the USA". International Journal of Electronic Government Research, 2014

- "Adjusted expectations, satisfaction and loyalty development in the case of services". Service Industries Journal, 2011

- "Market delimitation, firm survival and growth in service industries". SERVICE INDUSTRIES JOURNAL, 2010

- "Sales growth of Spanish tourist firms: Some implications of Gibrat's Law on marketing management". TOURISM MANAGEMENT, 2007