Universidad Nacional de Educación a Distancia » LAUNIVERSIDAD » Facultades ,Escuelas, departamentos y centros » Ciencias Económicas y Empresariales » Personal Docente » Ramón Rufín Moreno
Catedrático de Universidad de Comercialización e Investigación de Mercados

+34 91 398 63 40

Ramón Rufín got his Ph.D. degree with a dissertation on Informations Systems (IS) Management. He is full Professor at the Spanish University of Distance Teaching (UNED), where he has tutored many doctoral theses and led during six years the Business Management and Accountancy Department. He also serviced as an adviser for IS implementation in one of the main Spanish investment banks, and for the development of the National Touristic Plan in the Spanish Ministry of Commerce. He has written books in the fields of Marketing, Business Administration, and IS management including co-authoring with top schoolars such as Kotler, Bowen and Makens. His research works have been published in journals like The Service Industries Journal, Management Decision, Universia Business Review, Local Government Studies, Tourism Management, Journal of Business Research and others. He has conducted several funded research projects that have led to contributions to top international congresses in the field of new technologies adoption. He currently leads the UNED Research Group in Marketing